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Sumaiya Khatun
May 19, 2022
In Welcome to the Forum
But be aware: your Special Database existing (formerly Headline Search) campaigns will remain active with only the placements at the top of the search results pages. So do you want to take advantage of these newly rolled out placements for your Sponsored Brands campaigns? Then they have to be set up again! 2. The Power of Amazon Special Database DSP Amazon DSP is Amazon's Demand Side Platform and is available as a direct service by Amazon or as a self-service solution operated by designated advertising agencies. Amazon DSP allows advertisers to reach audiences on Amazon pages and apps, on other pages and apps served by Special Database Amazon (for example , IMDb , Twitch , and Audible) and on third-party websites and apps. This offers advertisers an enormous Special Database amount of opportunities to reach and pick up online consumers. The big advantage here is that you can use Amazon user data, which is a very interesting source for obtaining information about online buying behavior and buying interests. You can create segmentations Special Database based on in-market audiences , lifestyle and demographic characteristics of users. Remarketing In addition, Amazon DSP also allows remarketing to Amazon shoppers who have already viewed your product pages, or who have not fully completed the purchase of your product. It is also possible to target lookalike audiences of your Amazon shoppers, in other words reaching consumers with similar search and buying Special Database behavior as the buyers of your products. As an advertiser, you purchase Special Database individual placements, advertising material and very specific targeting groups via Amazon DSP. In this way it is possible to increase your brand awareness within a specific target Special Database audience and at the same time (indirectly) attract a lot of external traffic to your Amazon product pages. Ads from Advertising Console/Seller Central are shown around both Amazon search results and Special Database product pages, targeting people who are actually shopping within an Amazon domain.
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Sumaiya Khatun

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