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rajia rimi
Jun 19, 2022
In Welcome to the Forum
Google knows that humans are too busy to write good ads at scale. Yet Industry Email List humans don't believe that ML can do this job for them. What we will see are more hybrid solutions where the machine provides suggestions and allows the human to easily modify and deploy them at scale. RSAs are another good example: humans provide the Industry Email List machine with relevant options to choose from, but the engine ML has the freedom to combine these human-suggested elements in any way it thinks will create the experience most relevant to the user. Ask not “if” automation will disrupt your business, ask “when” So said Todd Rowe, Global Managing Industry Email List Director of Google Marketing Solutions. This same sentiment was expressed by Industry Email List Ginny Marvin during her talk at SMX Advanced in June. The reality is that ML improves as it accesses more data and computing power continues to increase. Todd thinks it was about two years before new technology, like Industry Email List PPC automation, was disruptive. This means ad professionals have about two years to figure out how they will work with new technology. If they wait any longer, this new technology can cost them their livelihood. Say no? Here's the thing though… we don't have to be the victims of automation. We can use it to build better agencies and stronger PPC teams. Thinking Industry Email List about the impact of automation on PPC has continued to evolve, and so has my own thinking, because part of what PPC professionals need to do is create their own automation. Todd makes a Industry Email List similar point and says agencies need to think about how to automate their agency process. Ad engines are incredibly powerful automations using the latest technologies in machine learning. Most advertisers just can't compete and create better auto motion,
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