As anyone who has ever raised a child can tell you, parenting a toddler is challenging and rewarding, all at the same time. As any marketer who has decided Special leads to start truly engaging with their audience can tell you, those same feelings usually apply. And the comparisons don’t end there. As a Marketo Solutions Consultant tasked with designing and configuring Special leads digital marketing strategies for our prospects, I think about engagement marketing a LOT.
I’m also the father of a rambunctious, free thinking, strong willed Special leads (stubborn, if you will) two-year-old boy. One night, as I was coaxing him into finishing the food on his dinner plate (he had already excused himself to go throw blocks at the dog), I thought about how the lessons I have learned as a parent apply to engagement marketing. Read on to hear a few of those Special leads lessons – you might be surprised by the connections. 1. Listen Soon after my son was born, I realized that even though he couldn’t communicate verbally, he was Special leads constantly sending me feedback.
At first, I was so concerned with teaching him and getting him Special leads to do certain things that I ignored his non-verbal cues. That led to frustration on my son’s part, as he was so clearly trying to tell me things that were very straightforward from his point of view. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted Special leads to watch butterfly videos on YouTube (obviously, Dad). What are your prospects or customers saying to you that you can’t pick up? How are they interacting with you (or not)? What campaigns do they respond to most?