Social media has been such a powerful force and has shaped elections, impacted business decisions, and changed the landscape of what news is and how it is reported. The future of social media is an active topic of discussion in schools and businesses around the world. It cannot be ignored, but there does not seem to be a definite direction all its advocates are moving toward, perhaps waiting for a media leader to create a singular path for the rest to follow. Until then, the future of social media will be segmented, its value is determined by how practical and profitable its applications are while discovering who will be taking responsibility for the direction it is moving. Social Media and the Recruiting of Employees Facebook has been both an avenue for employment and the source of dashed dreams as its users have seen the double-edged sword as it relates to employment.
Users of the world’s most popular social networking Photo Restoration Service service have found that the content they post is now scrutinized more carefully than ever before by potential employers. This screening has resulted in some epic fails by applicants, as their posted college antics drew less than favorable reviews. The question is whether Facebook users will use the social media site as a management tool for their career aspirations. Employers will use it to get a better sense of the social side of potential candidates contrasted to LinkedIn, which is geared more towards the business and professional presentations of its members. The strategic combination of these two social media sites will save companies millions of dollars in recruitment while getting a broader and clearer picture of prospective employees. The Future of Social Media and Online Marketing Companies large and small have come to realize the importance of having a presence on social media sites, primarily because in the global economy the goal is name recognition. “Liking” a particular brand, company, or product, regardless of its stage in the marketing life cycle, can generate immediate revenue.
The current focus of every social networking service throughout the Internet is that of content. Search engines are being redesigned to focus on the content of the web page or social media site. Online marketing will follow, minimizing flash and gimmicks and change their strategy to target channels where potential buyers focus on product quality and content. In the past, each social media company would drive the potential buyer to their website as a source of information. The future of social media will have the company driving potential buyers to the Internet to meet and join with existing customers as a method of sharing personal experiences. It is the word-of-mouth advertising of the digital world.