Ads on the affiliates' sites redirect visitors from their own site to the advertiser's site. If these visitors convert into a sale or lead, the affiliate receives a commission from the advertiser. This is often a fixed amount or a percentage of the total sales value. In many cases, an affiliate network takes care of this. An affiliate network is an organization that specializes in bringing together supply and demand in affiliate marketing. The advertisers can offer the affiliate campaign at an affiliate network.
These then make it possible for a campaign to be placed on the website. An affiliate network also takes care of invoicing (to advertisers) and payment (from publishers). In addition to these commissions (after a conversion has taken place), there are also advertisers who already reward affiliates for a performance prior to a sale or a lead. This is often job function email list done on the basis of forwarding a visitor via a click (CPC: Cost Per Click) or per thousand impressions (CPM: Cost Per Mile) of, for example, a banner on their site. Setting up an affiliate campaign can be divided into three phases. Phase 1 is about the preparation and implementation of the affiliate campaign. The start of the affiliate campaign is the second phase and phase 3 is the campaign management and optimization.
You can download the practical infographic about the three phases of affiliate marketing here . Also read: The future of affiliate marketing: affiliate marketing Phase 1: preparation and implementation of the affiliate campaign Before you start an affiliate campaign, you need to think carefully about a number of things. The content of an affiliate campaign differs per product and/or per advertiser and goal of the campaign. There is actually no right or wrong, as long as the choices are well substantiated and made consciously. So pay a lot of attention to the preparation.