Peter England is a popular clothing brand established in 1889 in Ireland. It was introduced earlier to provide British soldiers with fine khaki trousers at the time of the Boer War. Over the years, the company has also entered the Indian market. In the year 2000, this brand was acquired by Aditya Birla Group and later became India's leading Image Masking menswear brand. This brand has been among the top five most trusted brands in the apparel industry for nearly seven consecutive years. Keeping the fashion trend in sync, Peter England provides apparel that meets every fashion occasion of working life. Having a strong belief in authenticity, this brand has become the most trusted and responsible international brand that provides unparalleled value to many young Indian Image Masking men. Having a strong position in formal and casual wear for men, this brand offers an innovative collection in various clothing segments such as denim, party wear, linen, kurtas, accessories and many more.
The company has its business units in approximately 150 cities and has over 700 outlets. The brand also offers office and casual wear through its various Peter England Elements sub-brands. The Peter England Elite sub-brand offers high-end Image Masking formal wear. Contents Highlights of Peter England's SWOT Analysis Weaknesses of Peter England's SWOT Analysis Opportunities in Peter England's SWOT Analysis Threats in Peter England's SWOT analysis Highlights of Peter England's SWOT Analysis SWOT analysis of Peter England - 2 Various Apparel Categories - The brand offers apparel suitable for business travelers who prefer a sense of style in their clothing. It offers various collections like Peter England which is the top menswear brand, Peter England Elements which is business Image Masking casual wear and Peter England Elite which is high end business wear. Strong brand value - The Peter England brand is very popular and enjoys strong brand awareness among people.
Most trusted clothing brand - Peter England brand has been voted the most trusted clothing brand in India. The brand's clothes denote a class in society. Fashion Symbol - Peter England offers high-end and international clothing to users Image Masking and is available in all locations. Occasion Oriented Clothing - Peter England has clothing that is suitable for many occasions like formals, weddings and parties. Top brands in menswear - Peter England is one of the biggest brands in menswear and is estimated to sell around six million pieces of clothing every year. Awards and accolades - Peter England has received numerous awards over the years, such as the top performing brand in men's, casualwear and the top customer loyalty in 2017, the best technological Image Masking initiative in the year 2015 and the most trusted brand in the year 2014. Larger number of purchase orders - Peter England has a large number of purchase orders, which is a huge strength for the brand.