The world of SEO and organic optimization has Jewelry Retouching experienced some of the most interesting developments in recent years. Recent Google updates have brought radical changes to the way the search engine processes information about queries, and we find that old techniques no longer work for us. Before, keywords were the most important thing to rank for, but now natural language processing (NLP) complicates things. To clarify yourself with the new landscape, do not miss this article! Do you want to improve your SEO positioning in search engines Jewelry Retouching with the most current techniques ?
Click here and download our free ebook SEO optimization Jewelry Retouching how to position in Google with NLP natural language processing BERT, Google and natural language processing The root of these changes is in the latest major update of the Google search algorithm: BERT , a solution that incorporates new parameters based on artificial intelligence . According to its creators, it is the biggest change in SEO in the last five years. BERT is capable of analyzing search phrases in both directions , that is, it takes into account the words located to the right and to the left of each keyword and relates all the terms of the query to each other. It also has a meaning mapping Jewelry Retouching system that helps you understand words like links, pronouns, and prepositions.
The result of all this is that BERT can understand the Jewelry Retouching intention of a query in natural language , that is, it can understand the way humans express themselves. This is especially relevant in the case of voice searches. BERT is not intended to completely replace the current Google algorithm (RankBrain), but rather is a kind of "add-on" to better understand user queries. This means that many of the SEO techniques that we have been using in recent years, such as focusing content on a main keyword, its related terms and its long-tail variants, will continue to Jewelry Retouching be valid in the coming years. But things will no longer be as simple as before.