The consumer journey to purchase is now more complex than ever - and Google wanted to create a way for businesses to understand the in-store traffic driven by their PPC ads. location-based. So far, Google has measured over a billion store visits. But not all companies have access to this powerful metric. At the Google Performance Summit – where Google announced expanded text ads, new local search ads, and gave us a look at the new interface – in-store conversions were one of the big talking points, and Google promised that this stat would soon become more widely available to more businesses. If you're a local business, the combination of new Google Maps local search ads and in-store conversions will be an absolutely killer combination.
To prepare, here are seven things fax list you need to know about store visit conversions. Advertising Continue reading below 1. What are store visit conversions? Google estimates store visit conversions by looking at phone location history to determine if someone who clicked on your search ad ended up visiting your store. Google looks at ad clicks across all devices – smartphone, desktop, and tablet. In-store conversion data will help you understand which ad campaigns, keywords, and devices are sending the most people to your store so you can optimize your account for increased ROI. This does not guarantee that someone bought from you, just that they visited after clicking on one of your ads. Google's goal is to provide the data so that you can attribute the online value of your advertising spend.
In less than 2 years, advertisers in the retail, foodservice, travel, automotive and financial industries have had over 1 billion in-store visits worldwide. For privacy reasons, store conversion data is based on anonymous, aggregated data . A conversion cannot be linked to an ad click or a person. Advertising Continue reading below Additionally, as Matt Lawson, Director of Performance Ads Marketing for Google, wrote on Search Engine Land: Just being near a store does not automatically count as a visit. There are additional considerations. We know that a one minute visit is not the same as a thirty minute visit. One minute could just mean a shopper passed by a store on the way to get a hot pretzel from Aunt Anne at the food court.